After working with MSLO on multiple recipe apps, we pitched CraftStudio, an idea that used the capabilities of the iPad and tapped into one of their most dedicated user bases: crafting.
The physical crafting tools were recreated digitally. Users could buy “craft packs” that included exclusive stickers, punches, and stamps. When finished, users could share or print the craft.
Craft packs were themed toward usage, such as for a baby shower.