Martha Stewart Cocktails
Martha Stewart Cocktails
Cocktails was the second app produced in partnership with Martha Stewart Living Omnimedia.
Similar to the experience established in the Cookies app, the experience maximized the visual appeal of the cocktails, creating an “endless bar” of recipes to choose from.
Users added to their recipe collection using in-app purchases.
The search functionality was a playful wheel that enabled people to find recipes based on liquor or flavor.